The monks are a group of 13 living in a small home. Does the Order have a mission and a vision? In the case, MMC is producing and selling a wide variety of coffee flavors, blends, and roasts to satisfy the different coffee preferences of the coffee drinkers of U. What is cost advantage? I would not recommend supermarkets at this time because of the limitations of production. Sales were made mostly online, sometimes through telephone orders.

Lastly, T- shirts, gift cards, CDs, and mugs were sold in their website. To put it simply, high-quality and wide variety of coffee are sold to the coffee drinkers of the U. Charissa Mae G Amper. Click to learn more https: With the purchase of new land, there will also be an increase in labor and production with the addition of new monks to the order. Remember that the target market of MMC are the coffee drinkers among the U. The monks are a group of 13 living in a small home.

Lastly, T- shirts, gift cards, CDs, and mugs were sold in their website. If myztic need this or any other sample, we can send it to you via email. Everyone at the company has the same goal and this is to further the revenue of the company in hopes of expanding to better serve God.

Mystic Monk Coffee by Siegrid Atienza on Prezi

How to cite this page Choose moonk format: Mystic Monk Coffee has a primary goal of transforming the small brotherhood of 13 monks lining in the small home to include accommodations for 30 monks. The company does not effectively advertise itself and will need to improve advertisement to increase sales. Hi, I am Sara from Studymoose Hi there, would you like to get such a paper?


As sales increase, revenue generated from increased sales will help with the purchase of new property and the coffee can then be offered in a limited amount of supermarkets.

How about receiving a customized one? Promotions, advertising, and more sales were done through word of mouth, affiliate program, ShareASale, expansion, and product line extension.

Catholic population through their own website and telephone. The company primarily uses word of mouth as a means of sales and increase of revenue.

mystic monk coffee case study swot analysis

Coffee sales are used to support the brotherhood and to eventually prepare for expansion of the order. The order currently has 13 monks working to produce coffee for sale and has a production capacity of pounds per day.

Mystic Monk Coffee

Log In Sign Up. If you contact us after hours, we’ll get back to you in 24 hours or less. The monks may also want to increase their order by two to increase production and earn more money.

The large size of this target market would make MMC more profitable. The website and its affiliates help the company to earn a net profit margin average 11 percent of revenues. MMC has a strong customer value proposition for a lot of reasons.

mystic monk coffee case study swot analysis

Sorry, but copying text is not allowed on this site. What is cost advantage?

Mystic Monk Coffee Case Analysis Essay Example for Free – Sample words

Skip to main content. Father Daniel Mary realizes that the monastery environment is a unique challenge to the business because of the limited hours of production and also the limited access to the outside world. If so, identify it.


mystic monk coffee case study swot analysis

Mystic Monk also offers non-secular websites commissions on sales made to customers directed to the website. Mystic Monk Coffee Case Analysis. The approximate number of coffee consumers in the United Stated is million and 89 percent of those drinkers prefer to make coffee at home rather than purchase from franchises.

Lastly, the most important benefit is the monastic relationship present between MMC and its Catholic customers. Asses the customer value proposition and the profitability. Charissa Mae G Amper.

However, it was not stated in the case that the other Carmelite brothers had the same vision for the Order. Customers who would purchase three bags of coffee could also save money since MMC offers free shipping to them. These coffees are made from high quality Arabica beans rather that low quality, bitter Arabica beans. Hi there, would you like to get such a paper? Mystic Monk Coffee can begin to be offered in small shops in the United States.